Explanatory synthesis paper Essay Example | Topics and Well Written Essays - 1000 words

Explanatory synthesis paper - Essay ExampleIt is good to note that advertizements alone are not enough. Hence, advertisers couple advertising with branding. stigmatization involves the forming of an outstanding and unique image of the service or product so as to make a niche out of the target group that abide identify with the service or product. Advertising and branding have both merits and demerits that presume the society on which they are expressed upon. This paper looks at the set up of advertising on society. The ideas on which these effects are based upon include health, psychological appeals, creativity and economic importance.Researchers have researched on the ways by which advertisements affect flock mentally. By stating mentally, it means the way in which the perspective of people in the society towards what is being advertised is affected. Depending on their education levels, gender and age, people in the society are affected differently. Baker (2001) states that, t he executives of advertising companies claimed that the advertisements that are broadcast affect the interests of students as the advertisements are delivered in manner that appeals to them. Advertisers make persona of various appeals like power and status, and the appeal to a certain belonging so as to ensure that the aim of the particular advertisement is attained.Agencies that are entangled with regulation of advertisements have stated that various advertisements are not in accordance with the promotion of healthy eating habits. They state that advertisers take advantage of the vulnerability of school going children and teenagers to lead them into eating junk food which is a major cause of obesity. Crary (2007), states that the Campaign for a Commercial Free Childhood indicates that the advertisement Shrek the Third promotes the undertaking of unhealthy foods which is depicted by Shrek an animated ogre. This is complicated by the fact that Shrek is used in two advertisements that tend to