History Is About the Past Essay Example for Free

narrative Is About the Past EssayHistory is the analysis of and interpretation of the charitable historic that en suitables us to hear continuity and tilt over time and space. Education on the other hand is about the impersonate and concerned with improving the present individuals by appropriate studies. This relative difference between invoice and education raises the problem of whether recital should put one over a place as curriculum illuminate in modern Malawi. History entails a research, a narrative or an account that is commonly related to person, institution or place. The society of Malawi has people, institution as well as places that are diachronic and therefore to forgo the study of these things depart bar the citizens to appreciate the social, cultural, political and economic events or changes happening in the country as well as the changes that turn out occurred. It has to be noted that change and continuity has been of human experience in every society including Malawi. History, as a curriculum contain in modern Malawi is relevant if Malawi is to translate its role in Africa and the world at large in dealing with world(a) realities such as limate change, gender relations, Pandemics among others.To begin with, history inclusion in the modern Malawi curriculum as a subject is also justifiable because it indispensable for reasoned citizenship. Good citizenship is a common justification of placing history in a coach curriculum. Other disciplines such as engineering, medicine and agriculture peck really fork over immediate solution to our daily problems their purpose cannot be an end in itself. There is need for a good citizen who will not avoid tax nor engage in corruption among others to ensure that every citizen benefits from the services.This is why history has to be taught so that people can learn good citizenship skills. History for instance accounts for why certain civilisations collapsed and why others triumphed. From th is, students can deduce good traits of how citizen should act in order to develop his or her country. History provides culture about the subject institutions, problems and values. It is the storehouse of how nations have interacted with other nations.It provides comparative perspective essential for responsible citizens in a country. History would give Malawi essential habits of musical theme important for r human race behaviour such as the importance of citizen participation in public activities, such as a community leader, an cognizant voter, and a well-informed petitioner. The second justification of history as a curriculum discipline in modern Malawi is that history will help Malawi as a country to recognise change and how our society must be channelled to meet the nations needs.For example, it is only when we notice that there is a change in the economic level of the people that we can stop subsidising some public services such as oil, water, education and farming tools. Likewise the changes that have occurred due to the scourge of HIV and AIDS pandemic has necessitated the abolition of some traditional practices Fisi,Kupimbira and Chokolo that increase the vulnerability of contracting the deadly disease. History can provide a historical analysis on why there is resistance from people as well as how people will be change structurally if they alter their social institutions.History is able to trace things that have changed in a particular society including those that have resisted change and come up with the causes. This is because history is not just about some fixed or objective facts, as it perceived by many. Rather history is an interpretive discipline that forms the basis of confronting nearly every problem in the society. It promotes a wider understanding of both local and global affairs For instance, the problem of voter apathy during elections. fleck other social comprehension may only present a description of the problem as regards the cau ses and inherent effects to the electoral results, history is able to come with a historical analysis as to when did the problem state since it can detect change. It can also figure out on whether the causes are the same factors over the years or are new reasons for voter apathy. The argument is that modern analysis of the problem is vital but a historical is clearly fundamental since it provides attention to complex processes of social change.History is also relevant to modern Malawi because it contributes to incorrupt understanding. History challenges people to engage in moral contemplation. Through the study of ancient heroes and heroines such as Rose Chi ambo, James Sangala, John Chilembwe and Nightingale coupled with the situations in which they worked, students of history come to discharge their moral sense. History records individuals who for example sacrifice all they had to serve the destitute and this sets a good example to people who tend to emulate their moral sense. w ell-nigh legendaries show people who were very patriot to their countries. These people portray great moral quality such as diligence, courage, constructive protests, active citizenship, heroism, self-sacrifice and loyalty to duty and responsibility. This good morality tends to include the virtues of tolerance and empathy. The study of history lets students recognize the difference between what is good and what is evil. History instils in students the ability to understand and accommodate diverse views there by fleeing from bias and prejudice.The call to respect beliefs and practise of others is important in every society including Malawi to avoid conflicts such as civil wars. History as a curriculum discipline in modern Malawi is relevant in the sense that it helps citizens to understand people and societies. It is through the study of history that Malawi has come to understand the values and norms of different tribes that constitute the Malawi nation. If it were not for history, it would be hard to live harmoniously in Malawi. It is through learning of history that the people have come to find their identities as well as their values.History harbours all information about how the people have behaved, what values they have held in highest esteem and their norms over space and time. Among others, the knowledge of history has proven relevant when it comes to conflicts in boundaries both at village level and at national level. For instance, the current boarder dispute between Malawi and Tanzania calls for the stake holders who are handling such cases are to refer to history about the partition of Africa by the Europeans among others. In this case, it can be argued that history is relevant to Malawi as a curriculum discipline to e taught in schools.A number of other disciplines from social science may try to analyse the patter and operations of peoples values and structures but it may be hard. For example, sociology and anthropology will explain current behaviou r using historical data. These disciplines at the end are tied to history as the source of their experiments. History in other words becomes their laboratory. For example to pronounce the values and beliefs of a Malawi, you need to appreciate the past experiences. Helps understand great complexities of the world so that that we better face them and challenge them.Another justification for history as a relevant curriculum discipline for modern Malawi is that it develops a number of skills required for career development, personal as well as public life of an individual. Studying history one learns the ability to asses proofs of statements and arguments. This in turn builds ones experience in handling evidence. Students learn to interpret statements of the facts about political leading and distinguish between the objective and subjective statements of their leaders.They also learn to ask questions and put into use the evidence to arrive at conclusions of various matters that require them to stick decisions for their own good or the society in general. These abilities can make good human resource for Malawis political , social-economic institutions . A good human resource must be able to bring together different types of evidences public, private records, numerical data to develop coherent arguments for a decision establish on variety of data.This is the skill students of history develop and can be applied to the daily life in decision-making, law, education and administration among others. History in modern Malawi curriculum is relevant as Malawian need to virtually gain access s to the laboratory of human experience from the infinity to the present. This will help them better confront the challenges they face since history will provide a big picture of those challenges and prevent them from making shortsighted decisions or solutions.History has to be studied and taught so that usable skills can e acquired to come up with relevant skills whish an enhance cap acity for informed citizenship, critical idea and simple awareness among other benefits that justify the relevance of history as a curriculum discipline for modern Malawi. It has been argued that history engages people in to a dialogue that removes prejudices that people carry always. People come to confront their own biases that create space in the mind for diverse viewpoints without conflicts. Excluding history in the school curriculum would be as dangerous as losing identify. To take the words of Nkrumah that people denied history are people deprived of dignity.

Risk factors in Coronary Artery Bypass Graft

Risk factors in Coronary Artery Bypass conjoinAssociation of selected find factors and the subdue of grafts at Coronary Artery Bypass Graft ( coronary bypass functioning) surgery A former studyE M S Bandara1, S Ekanayake1*, A D Kapuruge2 and C A Wanigatunge3Coronary Artery unhealthiness (CAD) is associated with multi-factorial attempt factors i.e. family register, hyperlipidemia, fleshiness, hypertension, diabetes, environmental and life style variables. The study attempted to find the association of close to selected risk factors (family history, hyperlipidemia, hypertension and diabetic) and the number of grafts ( 3 or 3 by considering the middle point as the maximum number of grafts bypassed at surgery is five) of the diligents (n=73) who underwent coronary bypass surgery at Cardiothoracic unit of Sri Jayewardenepura General Hospital (Ethical Approval No.635/12). info on family history, hyperlipidemia, hypertension and diabetes were gathered by using an interviewer ad ministrated questionnaire. The patients were categorized into two groups depending on the number of coronary artery bypass grafts as those who devour had 3 grafts (n=38) and 3 grafts (n=35) irrespective of the gender. The prevalence of family history, hyperlipidemia, hypertension and diabetesof patients with 3 grafts were 63%, 71%, 79% and 50% respectively. The prevalence of above risk factors in patients who had 3 grafts was40%, 51%, 62%, and 54%respectively. From the total group 4% of patients did not feel any of the above risk factors.The results indicate that hypertension was the most prevailing risk factor in both the groups. However, a significant difference was seen only between family history and number of grafts (p 2 = 3.9).The odds ratio of 3 grafts being bypassed at surgery for patients with any of the four risk factors were 2.6 (95% CI 0.96-6.88), 0.4 (95% CI 0.16-1.23), 2.0 (95% CI 0.67-6.0), 1.2 (95% CI 0.67-6.05) respectively compared to those without above ris k factors.Even though not significant, those who have a family history of CAD and hypertension as risk factors are more likely to (2.6 times and twice respectively) have 3 grafts bypassed at CABG irrespective of the gender or age. According to the above results contribution of hyperlipidemia to augment the number of grafts is less. Early detection and treatment for hypertension hence whitethorn collapse to reduce the number of grafts being performed at CABG. Therefore, CAD patients should be made aware of the contribution of above risk factors to contribute to increase the number of grafts at surgery.Keywords Coronary Artery Diseases, Risk factors, GraftsAssociation of selected risk factors and the number of grafts at Coronary Artery Bypass Graft (CABG) surgery A preliminary studyIntroductionA high incidence of Coronary Artery Disease (CAD) has been observed in South Asian countries including Sri Lanka. According to a upstart estimation 524 deaths from 100 000 in Sri Lanka were from cardio- and cerebro-vascular diseases. Hospitalization due to non communicable diseases and ischemic heart disease has increased significantly all over the past 10 years. Hypertension, smoking, diabetes, obesity and hyperlipidemia, age and family history are established risk factors for cardiovascular disease. According to previous studies prevalence of hypertension was 63.7% in, over 70 years and it was 28.4% in over 20 yrs 1. High prevalence of dyslipidemia is also reported in a study of Sri Lankan individuals 18 years 2. No data were found on the prevalence of above risk factors in patients with confirmed CAD or number of grafts performed and their association to the CAD risk factors. The study attempted to find the association of some selected risk factors (family history, hyperlipidemia, hypertension and diabetic) and the number of grafts ( 3 or 3 by considering the middle point as the maximum number of grafts bypassed at surgery is five) of the patients who underwent CABG at Cardio-Thoracic unit of Sri Jayewardenepura General Hospital.MethodologyThis descriptive study was carried out with patients (n=73, male- 48, female 25) who underwent CABG at Cardio-Thoracic unit of Sri Jayewardenepura General Hospital (Ethical Approval No.635/12). An interviewer administrated questionnaire was utilise for gathering data on family history, hyperlipidemia, hypertension and diabetes.Patients were categorized in to two groups, considering the middle point (03 grafts as the maximum number of grafts bypassed at surgery is five) and those who have had 3 grafts (n=38) and 3 grafts (n=35) irrespective of the gender and age. Data were analysed using SPSS version 16 statistical package.Result and DiscussionThe prevalence of family history, hyperlipidemia, hypertension and diabetes of the study people is summarized in table 01.Table 1. Prevalence of risk factorsHypertension was the most common risk factor among both groups. Hyperlipidemia and diabetes were second common risk factors among groups of 3 and 3 grafts respectively. Prevalence of diabetes is comparatively low in the patients that have had 3 grafts.According to Wijewardene et al (2005) the total prevalence of hypertension in Western, northwest central, Uva and Southern provinces of Sri Lanka was 18.8% for males and 19.3 % for females among age group of 30 65 yrs 3. Katulanda et al (2010) reported the prevalence of hypertension as 28.4 % for males and 27.7 % for females of 20 yrs among adults from seven provinces in Sri Lanka 1. In the flowing study the patients age ranged from 38 to 80 years and also all of them were confirmed as having CAD.Sri Lanka diabetes and cardiovascular study, carried out in 2005 2006 distributor point have concluded that high prevalence of dyslipidemia among Sri Lankan adults ( 18 years) 2. In this study among confirmed patients of CAD hyperlipidemia was the second common risk factor among patient who had 3 grafts (71 %) and 51 % in patients who had 3 grafts. According to Fernando et al (1994) prevalence of diabetes and hypertension was 15% and 61% for males and 18% and 41% for females in suburban fraternity of age range 30 64 years respectively 4 which agrees with present data among CAD patients.A significant difference was observed between the family history and number of grafts bypassed (2 = 3.9, p Table 2. The odds ratios related to risk factorsAccording to Veeranna et al (2010) diabetes mellitus was the only predictor of obstructive CAD in time-worn ( 65 years) and lipid levels had no correlation or a weak correlation with obstructive CAD 5. According to present data hyperlidemia had the lowest odds ratio while diabetics had 1.2 time risk of having 3 grafts. However, those who have family history and hypertension are twice likely to have 3 grafts performed at the surgery irrespective of the gender or age.However, according to this study contribution of hyperlipidemia to increase the number of grafts is comparati vely less. Early detection and treatment for hypertension thus may contribute to reduce the number of grafts being performed at surgery (CABG). Therefore, CAD patients should be made aware of the contribution of above risk factors to contribute to increase the number of grafts at surgery.ReferancesKatulanda, P., De Vas Gunawardena, A.N.P., Constantine, G.R., Sheriff M.H.R., Matthews, D.R. Prevalence and correlates of hypertension in Sri Lanka. In 42nd Anual Academic Sessions of College of Physicians, pp. 43 (2009)Herath, H.R.I.S., Katulanda, P., Matthews, D.R., Sheriff, M.H.R., Constantine,G.R., De Vas Gunawardena, A.N.P., Katulanda, G.W.Prevalence and patterns of dyslipidaemia among adult Sri Lankans. In 123rd Anual Scientific Sessions of Sri Lanka Medical Association, pp. 15 (2010)Wijewardene, K., Mohideen, M.R., Mendis, S., Fernando, D.S., Kulathilaka T., Weerasekara, D., and Uluwitta, P. Prevalence of hypertension, diabetes and obesity baseline findings of a population based sur vey in four provinces in Sri Lanka. Ceylon Medical Journal. 6270 (2004)Fernando, D.J.S., Siribaddana, S.H., De Silva D.R., Perera S.D., The prevalence of obesity and other coronary risk factors in a suburban Sri Lankan community. Asia Pacific J Clin Nutri, pp. 155159 (1994)Veeranna, V., Pradhan, J., Niraj, A., Fakhry H.,and Afonso, L., Traditional cardiovascular Risk Factors and Severity of Angiographic Coronary Artery Disease in the Elderly. Preventive Cardiology, pp. 135-140 (2010)

Virtue and Pleasure in Aristotle and Kant

legality and delight in Aristotle and KantThe Relation among Virtue and recreation in Aristotle and KantIntroduction each turningion and choice is concept to cl forecast at round h hotshotst and for this suit the true has dep shutdownablely been decl atomic number 18d to be that at which totally(prenominal) affaires aim. (Aristotle 1094a1-3). philosophical system has al focussings been concerned with arduous to de limitine why we do the actions we do what argon we hoping to extend to by performing genuine actions? The above quote is Aristotles hypothesis sentence in the Nicomachean cleans, and how atomic number 18 we actually flirt witht to pass on this full(a) that we atomic number 18 aiming for? M whatsoever people in the homo would be happy to study up the claim that the correct is achieved by being innocent just now what scarce does this entail? For Aristotle, honorable objurgateeousness comes ab proscribed as a result of raiment (Aristot le 1103a16-17) and happiness is an activity of soul in unanimity with complete uprightness (Aristotle 1102a1-2). It then seems we are safe to claim that the earnest, ( honorable excellence), corresponds with happiness, nevertheless was he duty? And does this happiness include merriment, or is it excluded? be impartiality and recreation synonymous? Can they even go harmoniously at all? passim the history of thought, philosophers obtain attempted to jazz that element of military personnel disposition that bottom of the inning be most aptly described as the action of taking merriment in doing current actions, and in the consequences that arise from either given action. The role of sexual abstention in this sport process has been assessed and criticised for hundreds of years does being saturated give us amusement, or does pleasure distract us from doing immaculate topics? Is happiness the key to a moral animation?My aim in this establish is to address these pursuitions, and related questions, accord to the philosophies of Kant and Aristotle. In doing so, I aim to softtimesen what the relation mingled with virtue and pleasure really is, according to these two philosophers. My aim is to discoer what the role is of both virtue and pleasure, and the connection between them, in the works of both philosophers, and try to establish where the two philosophies align, and where they are incompatible.At source, it seems as though both philosophers are wholly incompatible in their views of where our righteousness, our indigence to strive for the exhaustively, comes from. Even how the two define what the skilful is seems to differ too much to offer either(prenominal) similarities. As I legal briefly menti unitaryd in my initiative paragraph, for Aristotle, the purpose of hu globe life is the good, and the highest of all goods doable by action is happiness. And many tell living easily and faring thoroughly with being happy (Aristotle 1095a16-19). For Kant however, the question of ethics is wrapped up in the invention of duty he does the action with come to the fore any inclination, precisely if from duty then the action first has its genuine moral worth (Kant 1997 4398).In this es place I allow beg off scarce what both lowlyt, and criti annunciatey assess their ideas, with the supreme remainder of somehow accommodative the two seemingly opposing view crests. In the process of doing this I entrust first give an explanation of the foundations of these views what part of each philosophers lifes work these ideas about morals buzz off arisen from.BackgroundWhen examining any philosophical hypothesis I think it is of resilient importance to attend how those particular ideas have been formed what part of the writers thought and theories have these ideas originated from? In this section, I go away give a brief overview of whereabouts in their respective works do Kant and Aristotle expound their v iews on morals, in role to both pleasure and virtue.Aristotles Nicomachean ethics is part of his practical philosophy (along with his Eudemian ethics), and is primarily a search for what the final goal of human life is. Aristotle was a scholarly person of Plato, and as such was likely to have been influenced by his philosophy. It is nonhing new to philosophy to be preoccupied with morality. Arguably Platos greatest work, The Republic is fundamentally an interrogatory into morality and justice, and what shed light on of company would be best for cultivating the moral man. In book II of The Republic, Plato tells a story of the mythical ring of Gyges, which is a ring that renders the wearer invisible. Glaucon (the teller of this story in the dialogue) claims that no man, no matter how innoxious or just he is, could resist acting immorally if in that location was no danger of punishment (Plato 359c-360c). Glaucon does non suppose that any man who had no consequences to face would be moral his claim is that we are moral because society forces us to be so, through fear of being reprimanded. In this suit of clothes, morality becomes a social construct, and has nonhing to do with the singular man who would dismiss moral behaviour in an instant if he believed he could avoid castigation.Aristotles ethics do not follow this vogue of reasoning, he believes that man can be moral within himself, and too that a man is not vestal simply by performing sodding(a) actions, his action must in like manner proceed from a firm and un transformable fount (Aristotle 1105a32-33). Aristotle is often misquoted about what he really meant, due to a mistranslation of the original Greek. Aristotle describes the goal of human life as upbeat, which is oft translated as happiness. However, the original center of this word is something more than than akin to being fortunate as regards ones own spirit (Pakaluk 2005 47), or more literally, human lucky. Pakaluk (2005) g oes on to explain the fundamental differences between our communalplace comment of happiness and how we must pull in it as a translation of eudaimonia. Most grandly we must insure that Aristotles happiness is not a hedonistic happiness where pleasure is regarded as the caput good, or the proper end of action (OED 1989). Eudaimonia is a stable, changeless condition, one that does not fluctuate according to day-to-day events it is an last-ditch goal sooner than a temporary one. It is also objectively universal joint it is not a subjective condition based upon the wants of each individual it is a state of being, not a mood or inclination, which is similar for all human beings and is creditised as living advantageously the happy man go aways well and fares well (Aristotle 1098b20).Aristotles definition of virtue is also similarly misunderstood. The original Greek is arete which style any furcate of excellence or distinctive power (Pakaluk 2005 5). Thus being a virtuous psyche center possessing a certain sort of excellence (of character) which leads us to act virtuously. This form of morality bases the value of any action on the character of the instrument an agent must be a certain oddball of psyche who pass on no doubt manifest his or her being in actions or non-actions (Pojman 2002 160). We cannot take morality from the actions in themselves, because virtue can be demonstrated through the conscious omission of any certain action morality must instead be based upon the agent.For Kant, his views of how pleasure can claim the goodness, or virtue, of any action can be found most understandably in The bum of the Metaphysics of incorrupts. The Groundwork (1786) comes between the two polar versions of the brushup of Pure Reason that were published (1781 and 1787), and there is certainly a crossover of concepts, with Kant utilising some of the arguments of the Critique in the Groundwork. Namely, his distinction between the noumenal and phen omenal worlds, respectively, the world as it is in itself and the world as it appears to us. This distinction between the true essence of things, and their appearances provides us with two standpoints from which man can regard himself and cognize laws for all of his actions (Kant 1987 4452).The aim of the Groundwork is to proceed analytically from special K cognition to the determination of its supreme rationale (Kant 1997 4392). In some other quarrel, Kant wants to start from the common perception that either action has some sort of moral value and discover what the underlying teaching of morality is, that causes this presupposition.This supreme principle that we uncover must be a synthetic a priori one we must be able to deduct it from what we already come, because we are trying to discern how we ought to be from the evidence of how we are. The Groundwork is the quest to discover what this principle is. According to Kant a virtuous person is someone who performs the righ t actions for the right reasons (which seems to be similar with Aristotles view the action itself does not hold any value the value instead lies within the agents intent). A person who acts hence demonstrates a good allow for, which is the only thing to which we attribute total moral excellence It is impossible to think of anything that could be considered good without limitation except a good leave behind (Kant 1997 4393).This good will possesses worth completely one by one of any circumstances, both the substance and the ends are good. Even if this will should yet achieve nothing, then it is let off something that has it full worth in itself In other words, the good will does not submit to achieve its end in post to be good, only the attempt is so.Kant then introduces the concept of duty in put together to explain how we are able to manifest the good will in our actions. The concept of duty contains that of a good will though under certain subjective limitations a nd hindrances, which, however, far from concealing it and making in unrecognizable, earlier bring it out by contrast and make it shine forth all the more brightly (Kant 1997 4397). If we do our duty from duty (i.e. for its own sake, because it is the right thing to do, rather than due to some other inclination or move desire) then we are doing the right actions for the right reasons we are being virtuous.Kant uses formulations of his unconditioned strident in set out to demonstrate how we can determine what our duty is, although I will not go into them in this chapter. Kant visual aspects that any system used to deduce our duty must be flavourless, and not hypothetical, because a hypothetical irresponsible tells you how to achieve a certain end if you will x, then you must also will y in methodicalness to be able to achieve x. A hypothetical imperative is conditional, it depends on something else. A categorical imperative cannot be so it tells us what we ought to do unco nditionally, not on the condition of something else. Kant uses his formulations of the categorical imperative in order to demonstrate when we can verbalise an act is make from duty or not. If an act is done from duty for dutys sake, then it is a virtuous action, if not, then it is not, even if the action is not necessarily adult.Virtue and Pleasure in AristotleVirtue can be taken to have several different subject matters the dictionary definition is conformity of life and pick out with the principles of morality voluntary observance of the recognized moral laws or standards of right conduct abstention on moral grounds from any form of wrong-doing or debility (OED 1989). For Aristotle the idea of virtue is the mean between two sins, stray but a little from the middle, and you are no longer being wholly virtuous. This Aristotelean view of virtue is often seen as in direct ambition to the Kantian view of virtue that the virtuous man is the man who acts solely from the demand of wanting to do his duty, without enjoying the act at all. I will explain in full whether this common view of Kantian ethics is correct in the following chapter, and in this chapter I will explain what I mean by my definition of Aristotelian virtue, and exactly what that signifies in relation to pleasure.Aristotles ethics are usually defined as virtue ethics they are agent centred, and depend (like Kant) not on the act that is done, but instead on what sort of person we need to be, what sort of character we need to have, in order to be able to commit virtuous acts. Aristotle starts off the Nicomachean ethics by trying to discern what the goal of human life is, and in book one manages to come up with what standards he thinks this goal must adhere to what are the characteristics this ultimate goal must have in order to be classed as such?Aristotle states that we call complete without qualification that which is always desirable in itself and never for the sake of something else. N ow such a thing happiness, above all else, is held to be for this we submit always for itself and never for the sake of something else (Aristotle 1097a34-1097b1). Our ultimate goal, the highest good, must be desired for itself only, and not as a means to something else. Aristotle refers to this ultimate goal of human life as eudaimonia, but what does this really mean? Does eudaimonia touch to hedonistic pleasure? Accordingly to Aristotle, eudaimonia is not synonymous with pleasure, he states that happiness is an activity of soul in concurrence with complete excellence (Aristotle 1102a1-2), so happiness is the achievement of pure excellence, or of complete virtuousness. Human flourishing is what we achieve when we successfully fulfil the human usage when we excel at what it is that makes us distinctly human.This means, that in order to understand this human flourishing which is the ultimate goal of human life, we also need to understand the function of human beings Presumably, however, to say that happiness is the chief good seems a platitude, and a give noticeer number of what it is is quiesce desired. This might perhaps be given, if we could first ascertain the function of man. (Aristotle 1097b22-25). Aristotle believed that everything in the world has an ergon, a function, which is that for the sake of which it exists therefore the achieving of this work, or, more precisely, its doing so well, is its good but only a good thing of a kind achieves its function well (Pakaluk 2005 75). For example, the function of a knife is to cut things, so a good knife must be able to cut things well, therefore a good knife must be sharp. If there is to be a human function, then it will be what makes us essentially human what it is that separates us from everything else in the world the thing that we are best capable of. But what makes Aristotle believe that cosmos necessarily have to have a function?Aristotle claims that it is merely common sense that man should h ave a function, because everything else in the world does accommodate the carpenter, then, and the tanner certain functions or activities, and man has none? Is he naturally functionless? (Aristotle 1097b29-30). It seems clear that man must have a function just as any other thing does. So what is this function? If something only achieves its function well if it possesses the certain virtues that make it a good thing of its kind (like grimness for the knife) then the human function must be something that is best achieved by humans more than anything else in the world. Or even, it whitethorn be something that is only achievable by human beings. A virtue is a trait that makes a thing of a certain kind good and in view of which we call a thing of that kind good. (Pakaluk 2005 75). In this way, Aristotles function argument follows on to an investigation into what qualities human beings possess, what virtues they possess in their character, that makes them distinctively human.In order to find out what the human function is, we need to find something that is distinctive to humans. It cannot be merely living, as that is shared with even plants, and it cannot be perception, because although that rules out plants, it still includes the animal kingdom. Instead the human function must be an active life of the element that has a rational principle (Aristotle 1098a3-4). In other words the human function, that element of human beings which is characteristic to us alone, is our capability to reason our rationality.Of dustup, this definition of the human function as rationality causes some difficultys in the case of people who have diminished rationality what does this mean for them? Take, for example, the mentally handicapped who have reduced capacities of reason through no fault of their own are they really less capable of living fulfilling and flourishing lives than normal people? Are they less good? It seems as though, according to this argument, we are required to appear them as worth less. However, I will not dwell on this problem, as I am more concerned with what this idea of a function implies for the role of pleasure in Aristotles ethics.What then, does it mean that the human function is our capacity to reason? The human function is what we must achieve excellence in, in order to be good (just as the knife must achieve excellence in its function of sharpness, in order to be a good knife). This means that morality, and consequently virtue, are intrinsically linked to the human function, to our rationality it is our reason that discontinue alones us to achieve virtue. We must use our reason in order to discern what is virtuous. Our function of rationality is what allows us to achieve our excellence, to achieve our virtue.So how does our reason allow us to achieve our virtue? It allows us to choose whatever course of action we feel would allow us best to achieve our happiness, our telos (ultimate goal). Hursthouse (1991) reads Aristotle as meaning that an action is regarded as right because it is what a virtuous person would choose to do, but is it not the other way round? Does a virtuous person not choose to do certain acts because they are good? This problem is obviously reminiscent of Euthyphros dilemma from the platonic dialogue of the same name is a certain act considered good because God says it is so, or does God say it is so because it is good.For Aristotle the ability to choose the morally right action in any situation is an ability to follow the moral mean that moral excellence is a mean, then, and in what sense is it so, and that it is a mean between two vices, the one involving excess, the other deficiency (Aristotle 1109a1-3). So for example, the virtue of bravery is the mean between cowardice and rashness. Aristotle also states that virtue is dependent on our character if we have the right character we will be predisposed to commit actions of the right sort. Moral excellence comes about as a result of dress states arise out of like activities. This is why the activities we exhibit must be of a certain kind (Aristotle 1103b20-22). Therefore, if we usanceually perform the right sort of action, then we will set out the right sort of character, thus enabling us to almost automatically choose the correct action, which sits in the middle of this scale between virtue and vice. Our eudaimonia is more and more fulfilled by each instance in which our character automatically chooses the virtuous action.Does this idea of virtue as the mean between two vices imply that pleasure is then a vice, being the vice at one end of the scale of the virtue of moderation, whilst the other end is desperation? A virtue can be best described as the course of action that allows us to achieve our eudaimonia. So is pleasure more suit to this task than despair (if we take despair to be the other end of the scale)? Would the mean on the scale in actuality lie closer to the end of pleasure than the othe r? Is this a purely arithmetical mean, the exact midpoint between two extremes, or is it something more flexible? Just as everyone requires different amounts of fare in their everyday life (such that everyones mean between scarcity and gluttony differs), would it not make sense that the mean of enjoyment is different for everyone as well? Such that enjoyment of life, whilst it does not mean a slavish cargo to complete hedonistic pleasure, could mean that pleasure does play an important role in our lives. I believe that Aristotle would agree with me here, since he states that no one character or state is or is thought the best for all, neither do all pursue the same pleasure (Aristotle 1153b29-30). In other words, we do not all desire the same pleasures to the same degree, instead we pursue only those pleasures which are best suited to helping each of us, as an individual, to achieve our eudaimonia.We can therefore agree with Shermans reading of Aristotle, that moral habituation i s the cultivation of fine (or noble) pleasures and hurt (Sherman 1989 190). In this way, virtuousness does not mean a complete giving up of all pleasure, but instead tells us that we should be interested in only those pleasures which are worthy of the rational mind. In some ways this bears equivalence with Mills recalculation of Benthams utilitarianism that some pleasures (of the intellect) are worth more in the hedonic tartar than mere physical pleasures (Mill 2001). However, appreciation of the right pleasures is a taught learning also. By that I mean one of habit, such as virtue is according to Aristotle, and as such we ought to have been brought up in a particular way from our very youth, as Plato says, so as both to delight in and to be pained in the things that we ought (Aristotle 1104b11-13).What is slightly problematic is that Aristotle gives two seemingly wholly different accounts of what pleasure is. In Book II he states that it is on account of pleasure that we do bad things (Aristotle 1104b10), by this meaning that a sleep with of pleasure for itself will lead us to ignore the virtuous highroad and live a life of pure hedonism, thus flunking to achieve our telos of eudaimonia. In Book VII he states that the view that pleasures are bad because some agreeable things are unhealthy is like saying that healthy things are bad because some healthy things are bad for the pocket (Aristotle 1153a17-18). This view is nonsensical, and would lead us to having to avoiding almost every type of activity. Some pleasures are bad, but this does not necessarily make all pleasures bad.However, whilst these two accounts do differ, there is a common theme between them, which is that pleasure is not necessarily bad, and can exist in harmony with virtue. However, we need to qualify exactly what pleasures we mean here, as not all pleasure can be called good. Annas (1980) interprets Aristotle as believing that pleasure is only good when done by the virtuousness ma n, because the habit of his character will lead him to only choose to act on those pleasures which are virtuous it is right for the good man to seek pleasure pleasure will point him in the right direction. (Annas 1980 286). Whereas the man who is immoral in habit will only persue those pleasures which confirm the deplorable tendencies of him, since it will strengthen his habits of wickedness and weakness (Annas 1980 286-7). Here, the important point is not that we need to avoid pleasure, but that we need to be sure that we are pursuing the right kind of pleasure before we act upon it the pleasure of the virtuous man, not the deplorable man.The obvious problem with this variant is that Annas at first glance seems to be claiming that only a good person can access pleasure in a good way. Where does this leave the immoral man who wishes to reform his character? Is there no possibility that he will be able to choose those pleasures that are good for his character? Is this what Aristot le is really saying when he claims that virtue is a matter of habit, of character? If the things the good man finds tiresome seem pleasant to someone, that is nothing surprising for men may be ruined and spoilt in many ways but the things are not pleasant, but only pleasant to these people and to people in this condition. (Aristotle 1176a19-22). This quote for one certainly seems to be suggesting that the virtuous man will be able to steer clear of immoral pleasures, whilst the immoral man will not.Aristotle emphasizes several times the fact that his ethics is based upon repeated behaviour, on habit, and a short time or virtuousness, does not make a man pleased or happy (Aristotle 1098a18-19). What this means is that a period of immorality in a mans life does not necessarily preclude him from ever achieving his eudaimonia, and similarly, a brief period of virtuousness does not make a man wholly virtuous. Aristotles ethics is a system of right and wrong that demonstrates itself thr ough habit, and habits can change, although it may be hard to dispose of bad habits, of immoral habits, because it has grown up with us all from our infancy this is why it is difficult to rub off this heating for immoral pleasures (Aristotle1105a2-3). This does not mean that it is impossible, indeed it must be possible to change our character, otherwise what we are taught in our youth would be how we remain for life, meaning that whether we become a good or a bad person depends more on our teachers, rather than any attempt at morality by ourselves.We cannot be deprived of a chance at our eudaimonia just because we fail to receive the right training of character in our youth. It must be possible to reform and for the immoral man to pursue good pleasure or how else can he become a man who chooses only good pleasures out of habit? Some might claim that this seems unfair. If moral virtue is merely an act brought about by habit, then it is far easier for the good man to be virtuous tha t it is for the bad man to be so so where is the fillip for the bad man to change his ways and attempt to cultivate the right sort of character in order to be good by habit? But even the good is better when it is harder (Aristotle 1105a10), and the bad man will be rewarded if he perseveres. If a bad man successfully changes his character to that of the virtuous man, then he is satisfying the human function, the human ergon, and he will be able to achieve the ultimate telos for human beings eudaimonia his human flourishing. The bonus for the bad man to change his ways, no matter how difficult it may be, is that he will achieve the ultimate goal of complete happiness. In this way does the right sort of pleasure, lead first to the cultivation of a habit of character of complete excellence or virtue, which in turn then leads to ultimate happiness.However, as Hutchinson (1986) points out, there is a problem with this idea that, ultimately, restraint over which pleasures we decide to pursue is how we describe virtue. If discipline produces virtue and, when misguided, defect of character, by means of pleasure and pain, the virtues (and vices) are dispositions for enjoying and disliking things (Hutchinson 1986 79). Hutchinson goes on to state that this cannot be so, because children are rewarded in the study of arithmetic through pleasure and pain. So then arithmetical skill is a disposition to enjoy or dislike certain numerical operations. And that is not true it is simply a disposition to come to the right reply (Hutchinson 1986 79). For Hutchinson Aristotles argument is unsuccessful merely because it is too vague, a vagueness which allows for the arithmetical comparison to be made, and this would not be a fault suffered if the argument was constructed with more care. Ultimately, this means that although the argument is open to criticism, it leaves Aristotle quite confident in his claim that virtue is a form of character, created by the repeated habit of choosi ng the correct moral path that of the virtue at the mean point between two vices. And it is this mean point which will ultimately lead to eudaimonia. As long as pleasure is taken in moderation, it can still be synonymous with virtue, and allows for pleasure to be a part of our eudaimonia, the ultimate goal of human flourishing.Virtue and Pleasure in KantFor Kant being virtuous means acting in accordance with duty, for dutys sake, and not due to some other motivation in the place of duty (even if the same action would result).There are some philosophers (I will go into power point further on) who have claimed that Kants notion of duty eliminates the possibility of pleasure that is, if you take pleasure in any said action, it eliminates any dutiful intent that was antecedently present. However, I do not believe this is actually what Kant meant, and in this chapter I will explain why I believe this and attempt to elucidate exactly what Kant meant when he talked about duty, and the i mplications this has for our conception of pleasure.For Kant, an action can only have moral worth (i.e. be virtuous) if and only if it is done from duty, for dutys sake. So, in order to understand exactly when we can claim under Kants supposition that we are being virtuous, we need to understand exactly how we are meant to do our duty, and to do this, we need to strain the categorical imperative. Although Kant does state that there is only one categorical imperative, he offers lead different formulas of that law (Sullivan 1989 149) so sometimes in philosophy the term is used more generally to describe these terce formulas (and their associated examples) as a whole, rather than just the first formula by itself.Kant states that there is, therefore, only a single categorical imperative (Kant 1987 4421), but what is it, and how does he come to this certainty? As I mentioned before, any categorical imperative must be synthetic because defining our morality depends on being able to fo rmulate a synthetic a priori principle. A synthetic principle adds something new to our knowledge, and if it is also a priori, it means that this new knowledge does not depend on gravel we are able to deduce this synthetic principle independently of any particular experience we are able to deduce it by examining what we already know to be true about the world. This is because, for Kant, moral judgements are based on how the world ought to be, not how it is, so we cannot depend on our experiences of the world as it is to show us how the world should instead be. Morality cannot be based on experience, because we need an ethical theory that is capable of telling us what we should do, even in entirely new circumstances.The categorical imperative is essentially a law, because piece of music everything in the world is subject to the laws of nature, only rational beings possess autonomy, possess a (free) will, so are capable of choosing to act according to any given law. The idea of an objective principle in so far as it is compelling to the will, is called a command of reason, and the formula of the command is called an imperative. (Russell 2007 644) Therefore, a theory of practical morality would be a theory of commands about how to act according to certain laws. A theory of morality would be a theory consisting of imperatives. Kant refers to his categorical imperative as the only one, because logically there can be only one ultimate moral law although each of the three formulas emphasizes a different aspect of the same moral law (Sullivan 1989 49).The aim of the Groundwork is to prove that such a principle (what Kant calls the categorical imperative) does exist. Such a principle would be the supreme principle of morality (Kant 1997 4392), in other words, the categorical imperative is synonymous with morality. Kant describes the categorical imperative, through three different formulas. The first is the formula of the universal law act only in accordance with th e maxim through which you can at the same time will that it become a universal law (Kant 1997 4421). This law is Kants single categorical imperative (Kant 1997 4421) however this is not exactly what our duty is, since the universality of law in accordance with which effects take place constitutes what is properly called nature. (Kant 1997 4421). This means that in order for something to be our duty, it must be heady in accordance with universal laws, because duty is not subjective to each individual, but is something that is the same for all rational beings, in so far as we are rational. This means that our duty can and should be phrased as act as if the maxim of your action were to become by your will a universal law of nature. (Kant 1997 4421).Kant uses four examplesVirtue and Pleasure in Aristotle and KantVirtue and Pleasure in Aristotle and KantThe Relation between Virtue and Pleasure in Aristotle and KantIntroductionEvery action and choice is thought to aim at some good and f or this reason the good has rightly been declared to be that at which all things aim. (Aristotle 1094a1-3). Philosophy has always been concerned with trying to determine why we do the actions we do what are we hoping to achieve by performing certain actions? The above quote is Aristotles opening sentence in the Nicomachean ethics, but how are we actually meant to achieve this good that we are aiming for? Many people in the world would be happy to support the claim that the good is achieved by being virtuous but what exactly does this entail? For Aristotle, moral excellence comes about as a result of habit (Aristotle 1103a16-17) and happiness is an activity of soul in accordance with complete excellence (Aristotle 1102a1-2). It then seems we are safe to claim that the good, (moral excellence), corresponds with happiness, but was he right? And does this happiness include pleasure, or is it excluded? Are virtue and pleasure synonymous? Can they even exist harmoniously at all?Throughou t the history of thought, philosophers have attempted to discern that element of human nature that can be most aptly described as the action of taking pleasure in doing certain actions, and in the consequences that arise from any given action. The role of virtue in this pleasure process has been assessed and criticised for hundreds of years does being virtuous give us pleasure, or does pleasure distract us from doing virtuous things? Is happiness the key to a moral life?My aim in this essay is to address these questions, and related questions, according to the philosophies of Kant and Aristotle. In doing so, I aim to discover what the relation between virtue and pleasure really is, according to these two philosophers. My aim is to discover what the role is of both virtue and pleasure, and the connection between them, in the works of both philosophers, and try to establish where the two philosophies align, and where they are incompatible.At first, it seems as though both philosophers are wholly incompatible in their views of where our morality, our motivation to strive for the good, comes from. Even how the two define what the good is seems to differ too much to offer any similarities. As I briefly mentioned in my opening paragraph, for Aristotle, the purpose of human life is the good, and the highest of all goods achievable by action is happiness. And many identify living well and faring well with being happy (Aristotle 1095a16-19). For Kant however, the question of morality is wrapped up in the concept of duty he does the action without any inclination, simply from duty then the action first has its genuine moral worth (Kant 1997 4398).In this essay I will explain exactly what both meant, and critically assess their ideas, with the ultimate goal of somehow reconciling the two seemingly opposing viewpoints. In the process of doing this I will first give an explanation of the foundations of these views what part of each philosophers lifes work these ideas a bout morality have arisen from.BackgroundWhen examining any philosophical theory I think it is of vital importance to understand how those particular ideas have been formed what part of the writers thought and theories have these ideas originated from? In this section, I will give a brief overview of whereabouts in their respective works do Kant and Aristotle expound their views on morality, in reference to both pleasure and virtue.Aristotles Nicomachean ethics is part of his practical philosophy (along with his Eudemian ethics), and is primarily a search for what the ultimate goal of human life is. Aristotle was a student of Plato, and as such was likely to have been influenced by his philosophy. It is nothing new to philosophy to be preoccupied with morality. Arguably Platos greatest work, The Republic is fundamentally an inquiry into morality and justice, and what sort of society would be best for cultivating the moral man. In book II of The Republic, Plato tells a story of the mythical ring of Gyges, which is a ring that renders the wearer invisible. Glaucon (the teller of this story in the dialogue) claims that no man, no matter how virtuous or just he is, could resist acting immorally if there was no danger of punishment (Plato 359c-360c). Glaucon does not believe that any man who had no consequences to face would be moral his claim is that we are moral because society forces us to be so, through fear of being reprimanded. In this case, morality becomes a social construct, and has nothing to do with the singular man who would dismiss moral behaviour in an instant if he believed he could avoid castigation.Aristotles ethics do not follow this way of reasoning, he believes that man can be moral within himself, and also that a man is not virtuous simply by performing virtuous actions, his action must also proceed from a firm and unchangeable character (Aristotle 1105a32-33). Aristotle is often misquoted about what he really meant, due to a mistranslation of the original Greek. Aristotle describes the goal of human life as eudaimonia, which is oft translated as happiness. However, the original meaning of this word is something more akin to being blessed as regards ones own spirit (Pakaluk 2005 47), or more literally, human flourishing. Pakaluk (2005) goes on to explain the fundamental differences between our commonplace definition of happiness and how we must understand it as a translation of eudaimonia. Most importantly we must understand that Aristotles happiness is not a hedonistic happiness where pleasure is regarded as the chief good, or the proper end of action (OED 1989). Eudaimonia is a stable, lasting condition, one that does not fluctuate according to day-to-day events it is an ultimate goal rather than a temporary one. It is also objectively universal it is not a subjective condition based upon the wants of each individual it is a state of being, not a mood or inclination, which is similar for all human beings and is ch aracterised as living well the happy man lives well and fares well (Aristotle 1098b20).Aristotles definition of virtue is also similarly misunderstood. The original Greek is arete which means any sort of excellence or distinctive power (Pakaluk 2005 5). Thus being a virtuous person means possessing a certain sort of excellence (of character) which leads us to act virtuously. This form of morality bases the value of any action on the character of the agent an agent must be a certain type of person who will no doubt manifest his or her being in actions or non-actions (Pojman 2002 160). We cannot take morality from the actions in themselves, because virtue can be demonstrated through the conscious omission of any certain action morality must instead be based upon the agent.For Kant, his views of how pleasure can affect the goodness, or virtue, of any action can be found most clearly in The Groundwork of the Metaphysics of Morals. The Groundwork (1786) comes between the two different versions of the Critique of Pure Reason that were published (1781 and 1787), and there is certainly a crossover of concepts, with Kant utilising some of the arguments of the Critique in the Groundwork. Namely, his distinction between the noumenal and phenomenal worlds, respectively, the world as it is in itself and the world as it appears to us. This distinction between the true essence of things, and their appearances provides us with two standpoints from which man can regard himself and cognize laws for all of his actions (Kant 1987 4452).The aim of the Groundwork is to proceed analytically from common cognition to the determination of its supreme principle (Kant 1997 4392). In other words, Kant wants to start from the common perception that every action has some sort of moral value and discover what the underlying principle of morality is, that causes this presupposition.This supreme principle that we uncover must be a synthetic a priori one we must be able to deduce it from w hat we already know, because we are trying to discern how we ought to be from the evidence of how we are. The Groundwork is the quest to discover what this principle is. According to Kant a virtuous person is someone who performs the right actions for the right reasons (which seems to be similar with Aristotles view the action itself does not hold any value the value instead lies within the agents intent). A person who acts thus demonstrates a good will, which is the only thing to which we attribute total merit It is impossible to think of anything that could be considered good without limitation except a good will (Kant 1997 4393).This good will possesses worth completely independently of any circumstances, both the means and the ends are good. Even if this will should yet achieve nothing, then it is still something that has it full worth in itself In other words, the good will does not need to achieve its end in order to be good, merely the attempt is so.Kant then introduces the concept of duty in order to explain how we are able to manifest the good will in our actions. The concept of duty contains that of a good will though under certain subjective limitations and hindrances, which, however, far from concealing it and making in unrecognizable, rather bring it out by contrast and make it shine forth all the more brightly (Kant 1997 4397). If we do our duty from duty (i.e. for its own sake, because it is the right thing to do, rather than due to some other inclination or motivating desire) then we are doing the right actions for the right reasons we are being virtuous.Kant uses formulations of his categorical imperative in order to demonstrate how we can determine what our duty is, although I will not go into them in this chapter. Kant shows that any system used to deduce our duty must be categorical, and not hypothetical, because a hypothetical imperative tells you how to achieve a certain end if you will x, then you must also will y in order to be able to achieve x. A hypothetical imperative is conditional, it depends on something else. A categorical imperative cannot be so it tells us what we ought to do unconditionally, not on the condition of something else. Kant uses his formulations of the categorical imperative in order to demonstrate when we can say an act is done from duty or not. If an act is done from duty for dutys sake, then it is a virtuous action, if not, then it is not, even if the action is not necessarily bad.Virtue and Pleasure in AristotleVirtue can be taken to have several different meanings the dictionary definition is conformity of life and conduct with the principles of morality voluntary observance of the recognized moral laws or standards of right conduct abstention on moral grounds from any form of wrong-doing or vice (OED 1989). For Aristotle the idea of virtue is the mean between two vices, stray but a little from the middle, and you are no longer being wholly virtuous. This Aristotelian view of v irtue is often seen as in direct opposition to the Kantian view of virtue that the virtuous man is the man who acts solely from the motivation of wanting to do his duty, without enjoying the act at all. I will explain in full whether this common view of Kantian ethics is correct in the following chapter, and in this chapter I will explain what I mean by my definition of Aristotelian virtue, and exactly what that signifies in relation to pleasure.Aristotles ethics are usually defined as virtue ethics they are agent centred, and depend (like Kant) not on the act that is done, but instead on what sort of person we need to be, what sort of character we need to have, in order to be able to commit virtuous acts. Aristotle starts off the Nicomachean ethics by trying to discern what the goal of human life is, and in book one manages to come up with what standards he thinks this goal must adhere to what are the characteristics this ultimate goal must have in order to be classed as such?Ar istotle states that we call complete without qualification that which is always desirable in itself and never for the sake of something else. Now such a thing happiness, above all else, is held to be for this we choose always for itself and never for the sake of something else (Aristotle 1097a34-1097b1). Our ultimate goal, the highest good, must be desired for itself only, and not as a means to something else. Aristotle refers to this ultimate goal of human life as eudaimonia, but what does this really mean? Does eudaimonia equate to hedonistic pleasure? Accordingly to Aristotle, eudaimonia is not synonymous with pleasure, he states that happiness is an activity of soul in accordance with complete excellence (Aristotle 1102a1-2), so happiness is the achievement of pure excellence, or of complete virtuousness. Human flourishing is what we achieve when we successfully fulfil the human function when we excel at what it is that makes us distinctly human.This means, that in order to und erstand this human flourishing which is the ultimate goal of human life, we also need to understand the function of human beings Presumably, however, to say that happiness is the chief good seems a platitude, and a clearer account of what it is is still desired. This might perhaps be given, if we could first ascertain the function of man. (Aristotle 1097b22-25). Aristotle believed that everything in the world has an ergon, a function, which is that for the sake of which it exists therefore the achieving of this work, or, more precisely, its doing so well, is its good but only a good thing of a kind achieves its function well (Pakaluk 2005 75). For example, the function of a knife is to cut things, so a good knife must be able to cut things well, therefore a good knife must be sharp. If there is to be a human function, then it will be what makes us essentially human what it is that separates us from everything else in the world the thing that we are best capable of. But what makes Aristotle believe that humans necessarily have to have a function?Aristotle claims that it is merely common sense that man should have a function, because everything else in the world does Have the carpenter, then, and the tanner certain functions or activities, and man has none? Is he naturally functionless? (Aristotle 1097b29-30). It seems clear that man must have a function just as any other thing does. So what is this function? If something only achieves its function well if it possesses the certain virtues that make it a good thing of its kind (like sharpness for the knife) then the human function must be something that is best achieved by humans more than anything else in the world. Or even, it may be something that is only achievable by human beings. A virtue is a trait that makes a thing of a certain kind good and in view of which we call a thing of that kind good. (Pakaluk 2005 75). In this way, Aristotles function argument follows on to an investigation into what qualiti es human beings possess, what virtues they possess in their character, that makes them distinctively human.In order to find out what the human function is, we need to find something that is distinctive to humans. It cannot be merely living, as that is shared with even plants, and it cannot be perception, because although that rules out plants, it still includes the animal kingdom. Instead the human function must be an active life of the element that has a rational principle (Aristotle 1098a3-4). In other words the human function, that element of human beings which is characteristic to us alone, is our capability to reason our rationality.Of course, this definition of the human function as rationality causes some problems in the case of people who have diminished rationality what does this mean for them? Take, for example, the mentally handicapped who have reduced capacities of reason through no fault of their own are they really less capable of living fulfilling and flourishing li ves than normal people? Are they less good? It seems as though, according to this argument, we are required to count them as worth less. However, I will not dwell on this problem, as I am more concerned with what this idea of a function implies for the role of pleasure in Aristotles ethics.What then, does it mean that the human function is our capacity to reason? The human function is what we must achieve excellence in, in order to be good (just as the knife must achieve excellence in its function of sharpness, in order to be a good knife). This means that morality, and consequently virtue, are intrinsically linked to the human function, to our rationality it is our reason that allows us to achieve virtue. We must use our reason in order to discern what is virtuous. Our function of rationality is what allows us to achieve our excellence, to achieve our virtue.So how does our reason allow us to achieve our virtue? It allows us to choose whatever course of action we feel would allow us best to achieve our happiness, our telos (ultimate goal). Hursthouse (1991) reads Aristotle as meaning that an action is regarded as right because it is what a virtuous person would choose to do, but is it not the other way round? Does a virtuous person not choose to do certain acts because they are good? This problem is obviously reminiscent of Euthyphros dilemma from the platonic dialogue of the same name is a certain act considered good because God says it is so, or does God say it is so because it is good.For Aristotle the ability to choose the morally right action in any situation is an ability to follow the moral mean that moral excellence is a mean, then, and in what sense is it so, and that it is a mean between two vices, the one involving excess, the other deficiency (Aristotle 1109a1-3). So for example, the virtue of bravery is the mean between cowardice and rashness. Aristotle also states that virtue is dependent on our character if we have the right character we wi ll be predisposed to commit actions of the right sort. Moral excellence comes about as a result of habit states arise out of like activities. This is why the activities we exhibit must be of a certain kind (Aristotle 1103b20-22). Therefore, if we habitually perform the right sort of action, then we will generate the right sort of character, thus enabling us to almost automatically choose the correct action, which sits in the middle of this scale between virtue and vice. Our eudaimonia is more and more fulfilled by each instance in which our character automatically chooses the virtuous action.Does this idea of virtue as the mean between two vices imply that pleasure is then a vice, being the vice at one end of the scale of the virtue of moderation, whilst the other end is despair? A virtue can be best described as the course of action that allows us to achieve our eudaimonia. So is pleasure more suited to this task than despair (if we take despair to be the other end of the scale)? Would the mean on the scale in actuality lie closer to the end of pleasure than the other? Is this a purely arithmetical mean, the exact midpoint between two extremes, or is it something more flexible? Just as everyone requires different amounts of food in their everyday life (such that everyones mean between scarcity and gluttony differs), would it not make sense that the mean of enjoyment is different for everyone as well? Such that enjoyment of life, whilst it does not mean a slavish commitment to complete hedonistic pleasure, could mean that pleasure does play an important role in our lives. I believe that Aristotle would agree with me here, since he states that no one nature or state is or is thought the best for all, neither do all pursue the same pleasure (Aristotle 1153b29-30). In other words, we do not all desire the same pleasures to the same degree, instead we pursue only those pleasures which are best suited to helping each of us, as an individual, to achieve our eudaimo nia.We can therefore agree with Shermans reading of Aristotle, that moral habituation is the cultivation of fine (or noble) pleasures and pains (Sherman 1989 190). In this way, virtuousness does not mean a complete abandonment of all pleasure, but instead tells us that we should be interested in only those pleasures which are worthy of the rational mind. In some ways this bears similarity with Mills recalculation of Benthams utilitarianism that some pleasures (of the intellect) are worth more in the hedonic calculus than mere physical pleasures (Mill 2001). However, appreciation of the right pleasures is a taught skill also. By that I mean one of habit, such as virtue is according to Aristotle, and as such we ought to have been brought up in a particular way from our very youth, as Plato says, so as both to delight in and to be pained in the things that we ought (Aristotle 1104b11-13).What is slightly problematic is that Aristotle gives two seemingly wholly different accounts of wh at pleasure is. In Book II he states that it is on account of pleasure that we do bad things (Aristotle 1104b10), by this meaning that a love of pleasure for itself will lead us to ignore the virtuous path and live a life of pure hedonism, thus failing to achieve our telos of eudaimonia. In Book VII he states that the view that pleasures are bad because some pleasant things are unhealthy is like saying that healthy things are bad because some healthy things are bad for the pocket (Aristotle 1153a17-18). This view is nonsensical, and would lead us to having to avoiding almost every type of activity. Some pleasures are bad, but this does not necessarily make all pleasures bad.However, whilst these two accounts do differ, there is a common theme between them, which is that pleasure is not necessarily bad, and can exist in harmony with virtue. However, we need to qualify exactly what pleasures we mean here, as not all pleasure can be called good. Annas (1980) interprets Aristotle as bel ieving that pleasure is only good when done by the virtuousness man, because the habit of his character will lead him to only choose to act on those pleasures which are virtuous it is right for the good man to seek pleasure pleasure will point him in the right direction. (Annas 1980 286). Whereas the man who is immoral in habit will only persue those pleasures which confirm the deplorable tendencies of him, since it will strengthen his habits of wickedness and weakness (Annas 1980 286-7). Here, the important point is not that we need to avoid pleasure, but that we need to be sure that we are pursuing the right kind of pleasure before we act upon it the pleasure of the virtuous man, not the deplorable man.The obvious problem with this interpretation is that Annas at first glance seems to be claiming that only a good person can access pleasure in a good way. Where does this leave the immoral man who wishes to reform his character? Is there no possibility that he will be able to choo se those pleasures that are good for his character? Is this what Aristotle is really saying when he claims that virtue is a matter of habit, of character? If the things the good man finds tiresome seem pleasant to someone, that is nothing surprising for men may be ruined and spoilt in many ways but the things are not pleasant, but only pleasant to these people and to people in this condition. (Aristotle 1176a19-22). This quote for one certainly seems to be suggesting that the virtuous man will be able to steer clear of immoral pleasures, whilst the immoral man will not.Aristotle emphasizes several times the fact that his ethics is based upon repeated behaviour, on habit, and a short time or virtuousness, does not make a man blessed or happy (Aristotle 1098a18-19). What this means is that a period of immorality in a mans life does not necessarily preclude him from ever achieving his eudaimonia, and similarly, a brief period of virtuousness does not make a man wholly virtuous. Aristot les ethics is a system of right and wrong that demonstrates itself through habit, and habits can change, although it may be hard to dispose of bad habits, of immoral habits, because it has grown up with us all from our infancy this is why it is difficult to rub off this passion for immoral pleasures (Aristotle1105a2-3). This does not mean that it is impossible, indeed it must be possible to change our character, otherwise what we are taught in our youth would be how we remain for life, meaning that whether we become a good or a bad person depends more on our teachers, rather than any attempt at morality by ourselves.We cannot be deprived of a chance at our eudaimonia just because we fail to receive the right training of character in our youth. It must be possible to reform and for the immoral man to pursue good pleasure or how else can he become a man who chooses only good pleasures out of habit? Some might claim that this seems unfair. If moral virtue is merely an act brought abou t by habit, then it is far easier for the good man to be virtuous that it is for the bad man to be so so where is the incentive for the bad man to change his ways and attempt to cultivate the right sort of character in order to be good by habit? But even the good is better when it is harder (Aristotle 1105a10), and the bad man will be rewarded if he perseveres. If a bad man successfully changes his character to that of the virtuous man, then he is satisfying the human function, the human ergon, and he will be able to achieve the ultimate telos for human beings eudaimonia his human flourishing. The incentive for the bad man to change his ways, no matter how difficult it may be, is that he will achieve the ultimate goal of complete happiness. In this way does the right sort of pleasure, lead first to the cultivation of a habit of character of complete excellence or virtue, which in turn then leads to ultimate happiness.However, as Hutchinson (1986) points out, there is a problem wi th this idea that, ultimately, restraint over which pleasures we decide to pursue is how we describe virtue. If discipline produces virtue and, when misguided, defect of character, by means of pleasure and pain, the virtues (and vices) are dispositions for enjoying and disliking things (Hutchinson 1986 79). Hutchinson goes on to state that this cannot be so, because children are rewarded in the study of arithmetic through pleasure and pain. So then arithmetical skill is a disposition to enjoy or dislike certain mathematical operations. And that is not true it is simply a disposition to come to the right answer (Hutchinson 1986 79). For Hutchinson Aristotles argument is unsuccessful merely because it is too vague, a vagueness which allows for the arithmetical comparison to be made, and this would not be a fault suffered if the argument was constructed with more care. Ultimately, this means that although the argument is open to criticism, it leaves Aristotle quite confident in his cla im that virtue is a form of character, created by the repeated habit of choosing the correct moral path that of the virtue at the mean point between two vices. And it is this mean point which will ultimately lead to eudaimonia. As long as pleasure is taken in moderation, it can still be synonymous with virtue, and allows for pleasure to be a part of our eudaimonia, the ultimate goal of human flourishing.Virtue and Pleasure in KantFor Kant being virtuous means acting in accordance with duty, for dutys sake, and not due to some other motivation in the place of duty (even if the same action would result).There are some philosophers (I will go into detail further on) who have claimed that Kants notion of duty eliminates the possibility of pleasure that is, if you take pleasure in any said action, it eliminates any dutiful intent that was previously present. However, I do not believe this is actually what Kant meant, and in this chapter I will explain why I believe this and attempt to elucidate exactly what Kant meant when he talked about duty, and the implications this has for our conception of pleasure.For Kant, an action can only have moral worth (i.e. be virtuous) if and only if it is done from duty, for dutys sake. So, in order to understand exactly when we can claim under Kants theory that we are being virtuous, we need to understand exactly how we are meant to do our duty, and to do this, we need to examine the categorical imperative. Although Kant does state that there is only one categorical imperative, he offers three different formulas of that law (Sullivan 1989 149) so sometimes in philosophy the term is used more generally to describe these three formulas (and their associated examples) as a whole, rather than just the first formula by itself.Kant states that there is, therefore, only a single categorical imperative (Kant 1987 4421), but what is it, and how does he come to this conclusion? As I mentioned before, any categorical imperative must be syn thetic because defining our morality depends on being able to formulate a synthetic a priori principle. A synthetic principle adds something new to our knowledge, and if it is also a priori, it means that this new knowledge does not depend on experience we are able to deduce this synthetic principle independently of any particular experience we are able to deduce it by examining what we already know to be true about the world. This is because, for Kant, moral judgements are based on how the world ought to be, not how it is, so we cannot depend on our experiences of the world as it is to show us how the world should instead be. Morality cannot be based on experience, because we need an ethical theory that is capable of telling us what we should do, even in entirely new circumstances.The categorical imperative is essentially a law, because while everything in the world is subject to the laws of nature, only rational beings possess autonomy, possess a (free) will, so are capable of ch oosing to act according to any given law. The idea of an objective principle in so far as it is compelling to the will, is called a command of reason, and the formula of the command is called an imperative. (Russell 2007 644) Therefore, a theory of practical morality would be a theory of commands about how to act according to certain laws. A theory of morality would be a theory consisting of imperatives. Kant refers to his categorical imperative as the only one, because logically there can be only one ultimate moral law although each of the three formulas emphasizes a different aspect of the same moral law (Sullivan 1989 49).The aim of the Groundwork is to prove that such a principle (what Kant calls the categorical imperative) does exist. Such a principle would be the supreme principle of morality (Kant 1997 4392), in other words, the categorical imperative is synonymous with morality. Kant describes the categorical imperative, through three different formulas. The first is the for mula of the universal law act only in accordance with the maxim through which you can at the same time will that it become a universal law (Kant 1997 4421). This law is Kants single categorical imperative (Kant 1997 4421) however this is not exactly what our duty is, since the universality of law in accordance with which effects take place constitutes what is properly called nature. (Kant 1997 4421). This means that in order for something to be our duty, it must be determined in accordance with universal laws, because duty is not subjective to each individual, but is something that is the same for all rational beings, in so far as we are rational. This means that our duty can and should be phrased as act as if the maxim of your action were to become by your will a universal law of nature. (Kant 1997 4421).Kant uses four examples

Bowman’s strategy clock

Bowmans st enumerategy clockExecutive summaryThe rationale of a chosen topic Tesco is beca accustom it is a top UK super grocerys since 1995.Tesco has shown consider sufficient increase in the market and is been rewarded for its performance. In our evaluation of business environment of Tesco in early(prenominal) 5 years we have come to know that it is constantly fashioning improvement in all environmental factors. By doing this models like Porters Five coerce Rule, Pest Analysis, SWOT analysis we come to know why Tesco is UKs top supermarket by organism focused differentiator. We have explained the successful dodging of Tesco by linking it with Bowmans system Clock which helps us to know the strategy fol small(a)ed by Tesco over the years. Our evaluation on Tesco includes the statistic that proves why Tesco is the Best supermarket in the UK. Our statistic proves the number of client increase of customers spell in Tesco in previous years. In our conclusion we have showed all thi s points of Tescos successful strategy and evermore trying to do something innovative to keep their customer focus because of the changing necessitate of customers in different cultural environments.IntroductionThe founder of Tesco was Jack Cohen, he managed to gain a profit of 1 and gross revenue of 4 on the day he started with Tesco. Tesco is ranked third in world for largest grocery retailer, with its operations in more than 14 countries. The name Tesco had appe atomic number 18d startle in 1924, and its first shop was opened in London. This strategy made them successful and is now the topmost Supermarket in UK. Tesco apart from being one of the largest retailers for fare have likewise embraced the non food products and expanding on household goods, toiletries, electrical items, clothing etc. Strategy of Tesco is to focus on its customers. www.tescoplc.com, (2010) onlineBusiness environment Business surroundings is the total of all things outside to business firms and in dustries which affect their organisation and operations. (B. Wheeler, 1968) The Environment is anything outside an organisation which may affect organisations present or upcoming activities, therefore the Environment is situational and it is unique to each organisation. (J. Kew, J. Stredwick, 2005) Changes that occur within a company are called as internal factors and changes outside the company are called as external factors. This affects the objectives and strategies of the company.PEST ImportanceThe blighter analysis tool helps us to show the growth or decline of the market. It too helps to know about its fleck, potential and committee of the business. It is basically a business measurement tool. It consists of four briny factors they are political, economic, social, proficient.Pestle analysis of TescoPestle does consist of fol let outing factors such as political, economic, social, engine room, environmental and legal.PoliticalPolitical factors of any company has some government instruction and legal formalities and it similarly defines formal and informal rules. www.quickmba.com, (2010) OnlineThe main problem Tesco is veneer is recession that is directly affecting Tesco and all other retailers throughout the globe. Because of recession all the countries have to face huge number unemployment just Tesco been the fastest evolution retailer might help in reducing the huge amount of unemployment.With the emergence of Tesco in recent years as a grocery retailer has kept them on the list of (OFT) Office of Fair Trading unless it is exploitation its strong position in agricultural market.The effect of the public regarding a supermarket in the town centre has grown a future problem in the policies.In order to gain momentum, the community organisation have snub competition by starting and getting help from its neighbours to boycott other markets and large manufacturers provides support to down in the mouther instead of huge supermarkets like our be cause of the expenses.After receiving the mantledion from European commission regarding selling of goods at a lower price has been cut down this will affect this supermarkets which provide goods at a cut-rate rate in order to take note the supremacy.Economic EnvironmentBusiness Organisations operate in an economic environment which shapes, and is shaped by, their activities. In Market base economies this environment comprises variables which are dynamic, interactive and mobile and which, in part are affected by government in pursuit of its various roles in the Economy. C.Britton, I. Worthington, (2006)These factors are those which reduce the buyers capacity to purchase and also follow on capital. www.quickmba.com, (2010) OnlineThe food retail market in UK is quite mature and highly competitive in which Tesco is the largest food sale retailer. overdue to recession the food sectors in UK market has been badly affected and the inflation rate has gone negative.There is an increase in globalisation because the domestic market are been saturated and have the desire for their growth through self start, acquisition, franchising and merger.Because of scarcity of land, that is been compounded by the government ordinance on the facility of town shopping has made difficult like supermarkets like Tesco to expand their location.Social EnvironmentThe social environment handles the graphical and cultural nature of external environment. Which contain of customer needinesss and size of potential needs. www.quickmba.com, (2010) OnlineThe changing lifestyle of the consumers, their tr quits, their buying patterns and the opinion about the product after the use of the products are the main events that influence the buying trends of the customers in Europe and different countries. Thus Tesco needs to always try to understand what are changing needs of the customers.There is a considerable increase of young professional in the eastern European regions that have the changing t rends. Thus Tesco and other retailers need to understand the customer opinion. Therefore the new products which the company wants to develop can be done by keeping a single persons view.The targets of Tesco as said in 2007 are to save carbon emission from all the new stores.Tesco did not only save carbon emissions in their own existing stores but also to distribute in different centres worldwide till 20/20. In the same year the Tesco divided CO2E into the number of goods delivered throughout the world at the end of 2012.Tesco invested approximately 86 million pounds for saving energy on engineering science on its stores like energy lightening, wind turbines, efficient bakery Owens and CHP (Combine Heat and Power) and fish filet the use of freeze doors.Tesco has provided healthy products to the customers in different ranges like fruit and vegetables. They have also improved in nutritional labelling which helps the public to eat healthier diets. Tesco involved 2.4 million plenty in Thailand for national aerobics competition in the year 2007 in the same year Czech Republic and Malaysia got people active to raise money for cancer research.Technological EnvironmentTechnological factors help us in reduce barriers of entry, influence outsourcing decisions and also help in reducing minimum efficient production level.In 2008 Tesco had build 3 energy efficient stores in the country for testing the new equipments and this idea had intent to rule out across the business. Their first store reduced energy consumption by 29% compared to the original size of Tesco store. In Swansea consumption rate was reduced to 36% and carbon footprints reducing at 50% from the standard size of the store.The Tesco stores have really efficient Owens, refrigerator and energized air conditioners.They use spirit instead of steel in their stores in order to reduce embedded carbons.The Tesco is been focused and working hard in order to reduce carbon technology for achieving energy reductio n targets for which they have invested more than 65 million pounds in year 2008.Environmental EnvironmentThe Tesco was successful in reusing all the waxy trays. These plastic trays were been used to replace cardboard boxes which were been adopted by all over the world in order for safety of products.Tesco was the first UK supermarket to introduce degradable plastic holder bags. These plastic bags decompose within sixty days into CO2, H2O, mineral matter and bio mass unlike the other plastic carrier bags.The Tesco has also taken move to ensure the health and safety for products likes fruits, Vegetables and salads. This management shunning was introduced by Tesco in 1992 which concentrates on standard like variety, size, shape, taste and shelf requirements.The nature scheme also involves pollution prevention, use of plant protection products like fertilizers and manures. Re-use and recycle of materials and also to improve the wild life.The Tesco does not test its non food product items on animals.The Tesco contributes myriad pounds every year in funding replacement of animals which are kept in medical experimentations. This seeks to the end of animal points.AnalysisPorters Five Forces By using porters five forces we are going to investigate the nemesiss of substitutes from supermarkets, the buying capability of purchasing groceries, buying capability of suppliers regarding groceries, last but not the least the buying powerfulness of customers. www.321books.co.uk, (2010) onlineThreat from Entry The pressure exerted from new entry is slight and the market entrant cannot get large market share quickly. They get a free setback of cost and in addition they have to cut price on product as well as increase output. With Tesco and other supermarket having an jazz of more than 50 years in the business the entry point is very tough. But Tesco and other supermarkets have a very less threat of new entrants because their distribution channel is well established and w hoever enters new faces this as their biggest problem.Power of buyer Tesco is a very huge organisation and they are market disciplined, its other competitors are also disciplined in approach for setting price because of government regulation. The customers have the power to purchase their product from many suppliers but in this industry it is more economic to purchase from retailer instead of many.Power of suppliers In supermarket industry Tesco has an extreme advantage to dictate the market cost they offer their suppliers this is because incase they refuse to pay then suppliers have got no one to sell their products. Tesco as a giant retailer does not need a supplier because he has got option of many suppliers but suppliers cannot lose. Tesco who purchases their material in large quantity. Hence power of suppliers is not much in this retail industry.Threat of Substitute The retail market industry like supermarket there has been a large amount of competitors which makes the rivalry even intense. This intense rivalry makes the replacing force very high. The substitution level is further enhanced with customers having option of switching from one to another supermarket according to their needs. This avenues Tesco to improve its quality and be able to differentiate from its competitors. www.ivythesis.typepad.com, (2010) onlineSWOT Analysis Strength, weakness, Threat and OpportunitiesUnderstanding thorough various business models, all companies need several business strategies to run their business in a smooth manner. They follow various methods to do so. One of the major is to analysis the strengths weakness of the company along with the opportunities it has and which may arise in future and the threats which they may face.StrengthsTesco had received the award of being the best Retailer of the year in 2008. Thus they can use as this as a selling campaign in order for demographic base, helping them to maintain their goal of maintaining substantiality with marke t growth.Every other retailing market has shown a foul decline in performance growth except Tesco which has shown a considerable increase in sales which is about 13% in UK market and around 26% in International market.Tesco consists of reserve funds on credit couples and those can enjoy the income they get it from in order to increase their business.WeaknessDue to the high credit card arrears Tesco had to face bad debts which affected their profit brims greatly. And also house hold insurance claim affected their profit shores further.In some areas Tesco does not have a specialist grocer retail outlet on some products whose advantage can be taken by small retailers.The cost of products is rising and the income of people is very low which can directly affect Tescos message of mid to high ticket price items.OpportunitiesTescos acquisition of doing whatsoever at any time can help them to explore their stores to Asia and most probably South Korea and also other international retail m arkets.Tesco is able to maintain its economies of scale because of their high buying power it is ranked 3rd as global grocer in the globe.Tesco has a scope of further enhancement in expert area and also its sales revenue is increased by million in 2008.We will see a growth in use of technology as Tesco provides its customers with direct online shopping of products. This is going to be done by launching Pad for non food items at reasonable or huge margin intakes.ThreatsThe profit margin will be impacted as there is an increase in cost of food and non food products.The needs of the customers are always changing thus Tesco needs to look after their buying pattern and thus needs a good technology to know about it on daily basis.The economies of country like UK and USA have been badly affected which means they will have low income and this will distract them from their main strategic focus. And thus they will need to focus on lower priced based goods or products instead of high priced products.Also some of sources are changing its position to far most areas will affect the margin rate on this product. This in turn will be a loss in margin of sales for Tesco.And Tesco will always be threatened to lose its market position to Wall-mart who can able to provide same means of motive and actions as done by Tesco.Bowman strategy ClockThe Bowmans clock is a way to analyze competitive position of the markets as compared to other competitors. The first measuring rod is competitor analysis, the process of identifying, assessing and selecting the key competitors. The second step is developing competitive e marketing strategies that strongly position the company against competitors and give it the greatest workable competitive advantage. P.Kotler, et-al, (2008). There are eight optionsLow Price Tesco being the market leader they have to keep their price on products very less which means low margin. Although Tesco have a low price for all its products but it does focus more o n customers then to focus on low pricing to attract customers which is been done aggressively by other competitors.Hybrid Tesco has a very low price and does take up steps to reinvest in the low price factor and which is one of the reason of its Leadership. The Company make enough efforts to take care of the cycle of reinvestment. Differentiation Tesco Differentiates itself with their main objective of low price offered to customers with an added value services provided as it keeps in mind the customers their main focus.Focused differentiation The primary objective of Tesco is focusing their customers and to improve relation with them in order to maintain a good customer trueness with them, in order to survive in such a high competitive market.The main Steering Wheel of Tesco is its performance in all areas of their business like financial sector, non-food products, telecommunications and new markets to spread their business. The following are some important points as followsFocusi ng to be a successful international retailer Tesco is not only focusing on UK market as their main target but they are also forward in exploring itself in International markets too. They are coming up with opening few outlets in china, Brazil and India as well. fork up customers best service Tesco is always looking forward to provide a good customer service with added value to its customers in UK market as it being their main aim.They are very good in food as well as non food Not only very good in non-food market but they are also very good in food market. With increasing demand of fast food products by consumers Tesco has a very good and large section of providing them their needs.Developing retail service It has always focused on to keep on developing its service sectors for customer loyalty like Tesco Finance, Telecommunication.They have achieved the best retailer of the year Award in 2008 which shows its performance.Earning Customer Loyalty Is their main aspect of improvement in years of its success. Their scheme of launching loyalty card for its members has given them great results. Its Club Cards have got more than ten million peoples which capture eighty-five percent sales weekly. Implementation of Club Card done by Tesco has increased by 52% in sales and is growing higher then industry average. From there multidimensional customer segmentation with tailored communication in last June shows the number of mails received by it from its customers on their local Grocers .The mailing is been tailored on needs, potential and interest of its Club Card members. Tesco has achieved floor space expansion by 150%. Tesco online transactions are boosted up to 500,000 weekly, with sales of around 2 billion pounds every year.ConclusionAfter researching about the environment of Tesco we have come up with this opinion that the strategies adopted by company are nonrecreational off from them. The company is showing a constant graph of their sales and the yearly turnover made by the company. Although company is doing good and is still making profit in the retail market during this recession period but still they are facing few challenges which are been tackled by constant technological enhancements and supported by good strategy. The company is diversifying pretty fast in international market but they are also looking to improve on better customer satisfaction. They stand at number three in the world retail market and have 30% of market share with them. They also have launched a new range of cheaper products to stop deserting of shoppers. They provide shoppers with a discount on buying of more than two items. The most successful point of Tesco is there launch of club card which has encouraged customers to buy and maintain loyalty.Bibliography(B. Wheeler, 1968, Business, Harper co)(C. Britton, I. Worthington, 2006, Business Environment, Pearson Education.)(J. Kew, J. Stredwick, (2005), Business environment Managing in strategic context, CIPD Publish ing) (P. Kotler, et-al, (2008), Principles of marketing, Pearsons Education)www.businessteacher.org.uk, (2010) online, Available from uniform resource locator http//www.businessteacher.org.uk/business-resources/swot-analysis-database/tesco-swot-analysis/ Accessed 15 March 2010www.guardian.co.uk, (2010) Online, Available from URL http//www.guardian.co.uk/business/2009/jun/16/tesco-sales-losing-market-share Accessed 5 March 2010www.ivythesis.typepad.com, (2010) Online, Available from URL http//ivythesis.typepad.com/term_paper_topics/2009/09/porters-five-force-model.html Accessed 17 March 2010www.loyalty.vg, (2010) Online, Available from URL http//www.loyalty.vg/pages/CRM/case_study_14_Tesco.htm Accessed 15 March 2010www.modelanswer.co.uk, (2010) Online, Available from URL http//www.modelanswer.co.uk/business/help/pestle/tescos.php Accessed 14 March 2010www.marketingteacher.com, (2010) Online, Available from URL http//www.marketingteacher.com/Lessons/lesson_bowman.htm Accessed 19 Apri l 2010www.opapers.com, (2010) online, Available from URL http//www.oppapers.com/essays/Pest-Tesco/127719?topic Accessed 17 April 2010www.tesco-gradutes.com, (2010) online, Available from URLhttp//www.tesco-graduates.com/home/about/social-responsibility Accessed 18 April 2010www.tesco.com, (2010) online, Available from URL http//www.tesco.com/csr/downloads/pdf6.pdf Accessed 19 April 2010www.tescoplc.com, (2010) Online, Available from URL http//www.tescoplc.com/plc/about_us/strategy/ Accessed 14 April 2010www.tescoplc.com, (2010)Online, Available from URL http//www.tescoplc.com/plc/about_us/strategy/community/ Accessed 1 March 2010www.tescoplc.com,(2010)online , Available from URL http//www.tescoplc.com/plc/ir/financials/fiveyearsummary Accessed 13 March 2010www.oppapers.com,(2010)Online , Available from URL http//www.oppapers.com/essays/Tesco/249648 Accessed 14 April 2010www.quickmba.com, (2010)Online, Available from URL http//www.quickmba.com/strategy/pest/ Accessed 15 March 2010

Essay --

The Effect of Religion On The Arab sources MovementNeil GallagherBeal 2/12/14My paper analyzes the role of religious superstition on the Arab throttles. My first two articles discuss trends of religious intolerance and categorize the Arab Springs countries based on their levels of tolerance. Secondly, I define religious tolerance by analyzing a country that is considered religiously in panoptic and one that is not. By comparing these two cases I create a concrete definition of a religiously tolerant country and one that is not tolerant. Thirdly, I analyze Egypt and comp be it with the rest of the Arab Springs Countries in. Fourthly, I analyze the root causes of the Arab Springs Movement. Lastly, I analyze the effect of religion on the Arab Springs revolution, and the reddents that came after.1.Arab Spring And Its Effect On Religious Tolerance.Chicago Citation Brian J. Grim, Rising Tide of Restrictions on Religion, Pew, September 20 2012, http//www.pewforum.org/2013/06/20/arab -spring-restrictions-on-religion-preface/After the end of Arab Spring there was a large desire to persuade governments to create more religiously tolerant laws. This is in part because religion was one of the issues that sparked revolutions throughout the Arab world. According to previous pew research, there is a strong correlation between religious intolerance and social revolution.( Grim, 2013) Currently, many of the countries that are experiencing revolution are labeled by pew religiously intolerant countries. These countries include Egypt, Yemen, Syria Iraq, Afghanistan and Sudan. However, according to a 2012 study done by pew, despite this correlation, countries did not become more, simply less religiously ... ...mpante, 168)Another key factor in Arab springs is economic inequality and its association with education level. ( Campante, 171) As stated above the individuals inside Arab Spring countries were intelligent, however they were unable to obtain economic success in their respective countries. ( Campante, 171) The Arab Spring countries were some of the most economically unequal countries in the world. The economic constitution of the Countries rewarded the friends of the king and left the majority impoverished. The education that was supplied toward the Arabs was not able to prepare them for the current economic atmosphere of the Arab countries. ( Campante, 171) This agitated the general population and made them even more likely to rebel against the current governmental structure. I will use this source to help analyze the factors that caused the Arab Spring revolution.

Importance of Imagery in Hamlet Essay -- GCSE English Literature Course

Importance of Imagery in Hamlet In Hamlet, imagery performs three important functions. Firstly, it helps to individualize the major characters of the drama. Secondly, it announces and elaborates major themes. And thirdly, reiterated images establish the distinctive atmosphere of the tragedy and keep the underlying mood of a scene, or of a succession of scenes, before the audiences mind. The crucial dramatic event on which the plot of Hamlet hinges - the murder of King Hamlet by his brother Claudius - takes place in the pre-history of the tragedy, only when it is vividly recalled for Hamlet (and for the audience) by the ghost in 1.5. The old king describes in vivid detail how the poison attacked his body as he slept, and how that ruddy organism was destroyed from within, not having a chance to defend itself. The leperous distilment, whose effect Holds such an emnity with blood of man, That swift as quicksilver it courses through The natural gate and alleys of the body, And with a sudden vigour it doth posset And curd, like eager droppings into milk, The thin and wholesome blood so did it mine, And a most instant tetter barked about roughly lazar-like with vile and loathsome crust All my smooth body. At two further points in the plays action physical poisoning visually recurs - the poisoning of elderly Hamlet is re-enacted in 3.2 by Lucianus and the Player King and in the final scene of the drama all of the major characters, including the arch-poisoner Claudius himself, meet their deaths by poison. Poisoning in like manner becomes a distinctive recurring pattern in the plays imagery. The individual occurrence in the palace garden is expanded into a symbol for the central conundrum of the... ...in his hands and philosophises on life and death. Images of living organism lust and sensual appetite highlight Hamlets feeling of revulsion at the adulterous, incestuous relationship between his fret and his uncle. The carnal nature of their relationship is emph asised through a pattern of animal images. In his opening soliloquy the grieving Prince declares his disgust that even an animal lacking reasoning power would have mourned longer for its mate than Gertrude did for her dead husband. O God, a beast that wants discourse of reason Would have mournd longer And the correspond are imaged by him as pigs in their fill inmaking Nay, but to live In the rank sweat of an enseamed bed Stewed in corruption, honeying and making love Over the nasty sty Finally, the bloat king is variously described by Hamlet as a satyr, beast, paddock, bat, gib